Grab a Glass.
At Zócalo, we keep things simple, personal, and seriously good. Our subscriptions aren’t built on overhyped bottles or algorithms. They’re built on taste, trust, and the belief wine should be fun to explore and even better to share.
Whether you’re just getting into wine or looking to take your wine game to the next level, we’ve got a plan for you. Each tier is hand-curated by Greg, and every bottle is something we’re genuinely excited to pour. No fluff, no filler—just wines worth drinking.
All you have to do is pick your plan and grab a glass.
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First Pours
$129 (monthly)
Your no-pressure intro to drinking better wine. This monthly six-pack is perfect for the curious, the casual, and anyone looking to upgrade their weekday bottle lineup. Expect approachable, crowd-pleasing picks with just enough edge to keep things interesting. We’ll set the table—you just show up. -
The Good Stuff
$179 (monthly)
This is where things get serious—in a good way. Up your game with this monthly six-pack that offers more depth, swagger, and story. Think dinner party heroes, cellar-worthy sleepers, and wines you’ll low-key want to keep for yourself (but we encourage sharing). Bold, balanced, and always thoughtfully chosen. -
Pick your Poison
You call the shots—we’ll do the pouring.
Tell us how many bottles and what you want to spend for your monthly drops, and we’ll build a lineup curated specifically for you. No set tiers, no filler wines—just thoughtful, personalized picks based on your taste, budget, and mood.
Whether it’s 3 bottles or 13 —we’ve got you.
all wine plans Come with:
Easy tasting notes, pairing ideas, and pro tips for peak enjoyment
Invites to exclusive tastings, hangouts, and behind-the-scenes happenings
Direct access to your wine guy—just holler when you need a rec, a restock, or something special
First dibs on fresh finds, limited releases, and the good stuff we can’t stop talking about
